Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MochaSoft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used to use Mocha Telnet on a regular basis. When the developers, in their infinite wisdom, decided to make a 5 minute limit on sessions, that was the beginning of the end. Since then, I’ve moved to Termius and found that it does everything that Mocha does, but better. Bye bye!
I first started using this app years ago on an iPhone 4. It worked great, scanned quickly, didn’t have a 5 minute limitation on the free version, and did everything I needed it to do. After upgrading phones and getting the updated app, I noticed that each update is making the app worse. The scanning feature deteriorated to a point where it takes forever to properly find a barcode. Why would they update an app that would make a newer phone harder to use than an iPhone 4? The most recent update moved the enter button and replaced it with a second, useless keyboard button. Years ago I contacted the developers about issues I had with scanning after an update and they basically said they didn’t care. If the scanner worked like it should and the developers didn’t continue making the product worse with each update, I would happily spend the $5 to upgrade to the unlimited version, but until that happens, I guess I’ll just reconnect every 5 minutes. If there was another app option, I would use it in a heartbeat.
When I originally downloaded this app, there were very few limitations, mainly concerning which keys you could press. Then the developer updated the app and changed the limitation: the full keyboard was available, but sessions cannot last longer than five minutes. I held off updating for three months, and would have waited longer had I not accidentally hit the button. It was uninstalled in less than 60 seconds. Sorry, but I’m not allowing that.
Mocha Telnet provides access to a Linux/UNIX Telnet Server. Using your iPhone or iPad, you can connect to a Telnet Server and run applications in a VT...