Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Texas Library Association · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It really wouldn’t bother me that the login I use on my computer and the phone app will not log me in on my iPad EXCEPT I can’t use the notepad without logging in. I wouldn’t have even tried to use the iPad except the notepad does not scroll correctly on my iPhone. I can write on the notepad but I can only see maybe 5 rows down, so after a bit anything I type is hidden under the keyboard.
App will not download data. It does nothing but spin the wheel of doom.
I spent hours adding sessions to my itinerary, then I got logged out of the app. When I logged back in, my itinerary was empty. Luckily I had saved everything externally. Conference apps are often clunky, but this year’s app is the worst TLA has had.
This is the official conference app for the Texas Libraries Association annual conference for 2023. The TLA 2023 Conference goal is to unite all libr...