Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CEM SOFTWARE LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1. Too many ads and no way to disable them 2.I can’t have my intake into ounces 3. I can’t give a specific daily goal 3. Doesn’t connect to Health App 4. Way to confusing I can’t even figure out how to log water. 5. No option for other beverages (Juice, smoothies, etc.) 4. (Preference) No dark mode
This is a water drink reminder and water tracker app customized to help you drink more water, meet your hydration needs and stay healthy! Now you'll n...