Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Big Fat Apps, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great food. Soooo tasty.
Incredible app that this foodie needed. Love being able to see photos of dishes that I wouldn’t have chosen just from words on a menu. Have found some new dishes from this app and look forward to going to the restaurants to try them out
I love the Plate App. The pictures are great and makes me hungry looking at them. With a push of a button I can have the food delivered to my door. Nothing better!
Discover the perfect dish before you even step foot in a restaurant with Plate, the ultimate foodie companion. Plate is your gateway to a world of de...