Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Andrei Marinescu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Designs
I can’t use any other buttons except for the volume what a waste of time
I downloaded the app to see if it actually worked with my tv. Before I even tried to connect and see if it worked, it would not allow me until I subscribed and paid. How do we know it works without trying it first? I get this is how apps maintain to continue working but at least do a 10 minute trial then ask to subscribe.
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