Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗First Bank & Trust (SD/MN) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Every time you need to tab out to check your “one time code” the app gets confused and makes you restart the log in process, in which you need to renter and rereceive new one time codes. This is also the only review I’ve ever written if that tells you anything.
First Bank & Trust's Retirement Plan Services mobile app provides: -Simplified and secure login with multifactor authentication and touch-ID capabilit...