Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Active Self Protection · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Tons of value inside the app. In my opinion, the recorded classes alone are worth the price of admission. The “First Take” videos are absolute gold. The extended discussions - called “React Ripples” - have significantly deepened my understanding of self-defense (what it really looks like, what it SHOULD look like, what it SHOULDN’T look like, etc). The classes and the discussions have definitely caused me to revise how I think about having a “balanced portfolio” within my EDC: Active awareness Verbal de-escalation skills Empty-handed skills Less lethal options Lethal options Medical skills & equipment I think there’s also something to be said that humans value what they spend their time, money and energy on. Spending the money on the app signals to my brain that this topic matters. Having the app on my Home Screen (which I keep very minimal and only allow top priority apps on) makes it easy to access the daily lessons, which also signals that this is a priority. Spending time and energy on daily dry fire practice - which has been enhanced by the recorded classes on the topic - is yet another signal to my brain that I take this seriously. Overall, one of my absolute favorite apps that’s truly changed my behaviors and beliefs.
Edit: I needed to add more. This app has continued to be one of the most important and priceless investments I have made towards my own journey as a self-defender. It has immense rewatchable value and it has proven to be, hands down, my favorite app in my smartphone. Original review: Every time I watch one of the full classes on the ASP App, I am reminded that the classes alone make the app worthwhile. In fact, the classes are far and away, my favorite benefit of the app. They are extremely rewatchable, and invaluable in terms of the wealth of knowledge, and information they deliver. I’m currently in the middle of Melody Lauer’s Armed Parent class (a class that took place less than an hour away from me and one that I was seriously bummed I couldn’t take in person!) and I’ve watched both Tim Herron’s and Riley T. Bowman’s classes on the app, twice so far. And John P Correia’s full class on deescalation is in my opinion, a must-watch for any armed #GSSMP. I’m hoping that one day the team films and releases a full Stop the Bleed class. I think that would be a great addition to their already stellar class lineup. Anyway, I can’t recommend the app highly enough, specifically because of the class content!
Hey all. The new app is great for staying in tune with daily training videos. Thanks for dedicating your time to making lessons and discussions on self defense available to all of us. The video quality is awesome and the unlimited access makes lessons easier to follow and visualize without blurred content or limits on what can be shown so we can learn exactly how scenarios can unfold. I’m sure that all the previous years videos will be available on the app soon. Also, I enjoy the recorded classroom instructor videos, so I’m excited to see more of those lessons included in the app. I’m happy to support your organization so that you can continue to share your skills and give your fans the ultimate access to your vast library. The app is intuitive to navigate through and I‘lol keep enjoying exploring for more content. See you around. Thank you D.
ASP Unlimited brings you the complete Active Self Protection experience — exclusive content you won’t find anywhere else, daily lessons from real defe...
| Name | Price | Type |
|---|---|---|
| Monthly Unlimited (In-App) | $9.99 | Monthly |
| ASP UNLIMITED Subscriptions (Monthly) | $9.99 | Monthly |
| Active Self Protection - 3999 | $39.99 | One-time |
| Active Self Protection - 5999 | $59.99 | One-time |
| Active Self Protection - 6999 | $69.99 | One-time |
| Active Self Protection - 7999 | $79.99 | One-time |
| Active Self Protection - 8999 | $89.99 | One-time |
| ASP UNLIMITED Subscriptions (Annual) | $99.99 | Yearly |
| Annual Unlimited (In-App) | $99.99 | Yearly |
| Active Self Protection - 9999 | $99.99 | One-time |