Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Saskia Inas Shahna · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game maybe would have been decent (without as many ads) back in the day of the Apple II computer, but seems very outdated now. You are only given two choices for each situation, and have to watch an ad to continue the whole sequence again. Not only that, but the questions are so rudimentary. Lastly, the graphics are very out of date compared to other apps so I think that this needs more work and should be updated if someone wants this to be a quality game.
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