Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Graeme Tomlinson Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I switched from My Fitness Pal to The Fitness Chef app and I’m very pleased! The app is user-friendly and bugs have been communicated and fixed swiftly since launch. I love the barcode scanning option for logging food which makes logging a breeze instead of a chore, and the option to save your own personal recipes also makes logging much easier. I haven’t tried any of the recipes in the app yet but I’m excited to give them a try! Overall it’s a great app so far and I recommend it for anyone looking for an easy to use food/fitness tracking app.
I’ve been following the Chef for a while now, and honestly his videos are the only ones in the whole weight loss and health community that give me hope, because they make me feel human and not bad for not being perfect. I love the app, and I recently started a plan with my main family doctor to regain my health, and I will be using this app as aid. I have the feeling the that I will succeed this time, because my expectations are realistic based on the chef advice along with my doctor’s.
So far I am really enjoying this app. I have tried many others in the past and so far this one is a lot easier to navigate. I have never enjoyed logging food as it usually takes forever to do so accurately, but this app takes all of the tediousness out of it. Only thing that I hope gets updated soon are the activity options, they are a bit limited but that’s to be expected as the app is brand new. I hope they will add elliptical and rowing workouts to the list in the near future!
The Fitness Chef is a refreshingly simple & intuitive fitness app that helps you reach your goals without restriction, confusion, or fitness industry...