Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗sheraz Rasheed · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The best part of this app is that it lets me play my favorite radio station — KEWL.fm — easily and with very high quality. Any great app should just work and not draw attention onto itself and this one “just works”. By the way, KEWL.fm is one of the BEST stations I’ve heard in a long time. Definitely worth a listen!
Every song is someone’s favorite. Soon we’ll be playing yours. KEWL.fm represents a generation of Billboard’s top 100 songs spanning the genres you li...