Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Makemakex · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It could be a decent game but it crashes a lot, planes just stop moving and also double up on top of each other and never move again. I’ll have to uninstall it as now I have parked planes yet two exits and nothing will move. It’s unfortunate as could be a decent little game.
Game crashes every few minutes. Planes pile up on each other also. Could be fun otherwise.
Lead planes to departure and try to don't make a mess! Passengers are waiting!