Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Angela Mcarthur · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Simple and works. What more could you want.
This will come in super handy when I’m put on the spot to figure tips, and easy to figure sales prices when discounts are offered!
Such a useful app. Easy to use on the fly to get quick prices on discounted items as well as quickly figuring out tips and splitting entire checks amongst multiple people. You’re gonna use this app more than you think! Great job!
'Cost Companion' offers a quick solution to two of the most asked for calculations, 'clearance sales' and 'tips.' Quickly calculate how much a cleara...