Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗707 INTERACTIVE · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ads get stuck and won’t close after the video ends, so no reward gets granted. Also, the ads that are supposed to grant you 10, or 15, etc extra moves still only grant you 5 extra. Boooooo!
When I first started playing it, it was fun and there were no ads at the end of each round. As soon as I hit level nine there was a pop-up to get a “gift“ that required watching an ad and then ads started appearing after every level. That’s not too many ads, in the real world, but this game isn’t so extraordinary that I’m willing to put up with that many ads. I have a ton of match three games that I think are a lot more fun or just as much fun so I’m going to be deleting this one.
Ads galore, but you can opt out for $. It was quite easy in beginning but love that it’s beginning to real get fun and enjoyable with some difficulty . Graphics great, just wish my team would interact, I’m wondering if I’m the only person on my team? Enjoy the game.
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