Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thanh Hung · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
i felt so much more confident coming into the exam after practicing on this for some days. i wish i would’ve gotten this before the week of!! It is really hard to study for an exam like this since there is so much content, but this helped me remember concepts and things that I should know. there were some things on the exam that I hadn’t reviewed, but only because I had this app I was able to get right! also i think my multiple choice part was pretty good. i do wish i could’ve had more practice on FRQs. everywhere you had to pay so if this is ever a feature i hope it doesn’t need to be paid for! i also wished i could’ve done some multiple choice quiz and it not tell me if i was wrong or right until after im done. but i am very glad that basic answers and features are free. i was worried coming into it that the entire app was going to be a subscription but that was not the case :)
This app was perfect most of the questions it asked on the app were exactly like on the app test just worded a little differently. Some of the topics you won’t see in class will be on this app and on the app test. I know for sure I got certain questions on the app test right because of this app.
I feel better about taking the ap exam after using this app!
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