Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗omer cetin · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game has been dead for a very long time. You literally have no control over your character when attacking and it’s so dull and boring it feels so empty that it’s actually depressing to play.
The game itself has a good idea. It reminds me of Plants War which was an incredibly fun game. However once I got to level 11 it’s like the game bugs out and you can not progress any further.
The war started! Your soldiers are flocking out of your main building. You must attack with your hero. Your defensive towers can slow down the opponen...