Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Coa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Love this app, super easy to get around and awesome design! Game changing for the mental health industry
I recently joined COA for their live classes and they’re soo so wonderful! Phenomenal really..and this app is like icing on the CAKE! Love how it creates small, actionable items so I can look at life a bit differently and try new things. I’m really impressed with this and look forward to more pushups to challenge myself and get better. Thanks COA team! You really are the best 🙌
Daily emotional push-ups are exactly what I need! I’m stoked to be actively working on my mental health. It’s hard to conquer old habits but I’m excited to have this app so I can work on my mental health outside of Coa’s live classes.
Your emotional fitness is just as important your physical fitness. Our mission at Coa is to help you build a proactive practice around mental health...