Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗TURNING POINT USA INC. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app could use a better way to navigate the large files. It has a very tiny window that holds a large file where a person must scroll to read the entire document. There is a percentage enlarging bar that glitches and freezes. Quite frustrating.
Happy to have this resource to check out events happening in my area and access all the resources TPUSA has to offer.
The app doesn't work correctly as it fails to let me go back to the home screen, so I repeatedly have to close the app and then re-open it only to have to scroll down to where I was before to pick up where I left off… Very aggravating. This is one weird app, though it does have a bunch of good stories in it.
TPUSA is a 501(c)3 non-profit organization whose mission is to identify, educate, train, and organize students to promote freedom. [:mav: 1.1.15]