Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Citizens Bank PLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
User friendly
I appreciate their efforts as a new bank’s app. I think they will add more features in this app and make it like the other bank’s app. Adding biometric login( TouchID and FaceID) can be a good to have feature. I would request the developer to add this functionality
The following services are currently available in the “Citizens Fast” Mobile App: *New Account Opening *Account Details *Credit Card Bill Payment...