Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Weishuhn · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I identified one mushroom and didn’t have any question or doubt that it identified it correctly. And it’s free I don’t have to pay $10 a month or $20 a month if I could I would donate money to this app because it deserves to be at the top ranking.
FungID is the most advanced mushroom identification app on the market. It combines over 10,000,000 images with 40,000,000 high quality identification...