Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗No Quarter B.V · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I give the dev 5-stars for the idea and 1-star for launching a half-baked app that’s not fully functional… and leaving it untouched for months. Element: Life Planner is better suited for TestFlight in its current state. I look for opportunities to support indie devs, but oftentimes their apps are a hobby or a side hustle which results in limited ongoing development, and frequently abandonment of app. While I get why this happens, the market advances so fast that bugs and lack of innovation/upgrades, makes these types of side projects a waste of time for users. I do like the approach this dev has taken with Element: Life Planner and would love to try it again once the app fully-baked.
Element is a new way to plan your life. Plan your tasks around elements in your life and create a healthy work-life balance. With a built in habit tra...