Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗VNPLAY · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There are so many things wrong with this game. Aside from the Banner ad at the bottom of the screen, the gameplay is OK except it will give you the wrong color balls and in some cases, you have no choice but to use them because the next ball is also the wrong color. What is especially bothersome is that in some cases you have a limited supply of balls and some of them will be the wrong color. Also, In order to get boosters at the beginning of each level, you have to watch not one, but two long ads. Then after every few levels or so, there are long ads after that.
Game should be 5 stars BUT Pop Up ads keep appearing at bottom of screen where the switch is to switch to the other ball color!
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