Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Thanh Hung · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I paid for the premium. I took and passed my A2 this morning. The most useful info I gleaned from this app was realizing that there are a lot of trick questions and that you need to thoroughly read/understand what’s going on before answering. It will give you an idea of the methodology used during the actual test. To be completely honest, I would say there were maybe 3 questions in total that overlapped as far as actual technical knowledge/vocab. The rest were just applied fundamentals. It would be much better if the developer expanded material coverage and at the minimum doubled the questions. For example, the prep material covered: governors, modulators, and other older tech (3/4spd units). None of that was on the actual test.
Regardless of what you answer it will give you the correct answer and break down the reasoning. And it will repeat the questions when you get it wrong along with the explanations. The break down is paid for and I haven’t taken the test yet but if I pass I’ll leave another review.
This app has the best questions to the answer hands down. You’ll never be wrong for downloading and paying for this app it works and the questions mirror the test almost completely if you want to obtain your certification. Thank you ASE test!!!
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