Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ARMA International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Much of the app functionality requires the user to login, but it doesn’t recognize my ARMA credentials, and I don’t see any other indication of what username/password to use. The “Forget password” feature sent me a link, but using that new password didn’t work, either.
I haven’t even arrived at the conference yet and the app just shows a white screen when I open it. Was working fine the last few days although a little glitchy when scrolling through the attendee list.
The ARMA InfoCon 2022 app is designed to help you build your personal schedule of educational sessions, network with other attendees and learn about o...