Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PB-Games · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Find the metric that makes money fastest with your first hour or two of gameplay and focus on that. Leave it onscreen for a while (hour or two at a shot should do it). If you re-visit at least four times, you can beat this game with an hour of gameplay on the front end, then idle check/use bucks earned/merge some balls, and you beat the game and merge to the maximum allowable (8). Glitch in this game is once all power ups are purchased to max, after 10k or 20k bucks are banked the upgrade button has a “!” On it as if there are more upgrades to get. Make the game a little harder and longer than say the 6-8 idle hours I took to beat it, and fix the glitch (add more upgrades?) and this could be a simple 5* game.
It's easy to play: - Tap faster and get more money - Balls can help you: They hit the money blocks and let you earn more. Just merge and upgrade them...