Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Five Boroughs Apps · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was in midtown, drinking coffee and I took a chance on a fart, and I instantly knew this was more than a fart. I had an emergency on my hands! I was running around with a turtle head poking out the shell when I remembered about this great app. I was able to quickly find a bathroom and take care of business. The only thing that could make this better would be a directory of underwear stores!
This is a great app for anyone in nyc or tourist.
Gotta pee in NYC? We can help! Use our app to help you find the nearest public bathroom and how to get there!