Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michael Fluegel · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great app, learned a lot about music theory and clarified a bunch of things I didn’t understand before. It’s a good app, but one thing that could make it so much better and more worth the cost would be to add a quiz function. After I learn a section I would like to be able to test myself on it so I know what I missed and can review what I learned. At the end, you could also have a big test on whatever sections you select, in case you aren’t going to use all of them. I hope you take this into consideration, but great app
This app aims to provide a comprehensive overview of jazz, rock and pop harmony. It is using terminology and notation conventions commonly associated...