Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MustMove · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
운동 지도에 더 집중할 수 있도록 '라포(Rappo)' 이런 상황, 익숙하지 않으세요? • 수업 스케줄링, 카톡, 밴드, 식단 피드백… 앱 여러 개 쓰는 게 당연해졌죠.. 회원의 눈 높이는 계속 올라가요! • 주말마다 회원이랑 스케줄 맞추느라 스트레스 •...