Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Mitrevski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app contains a small number of themed screens. The adult or toddler touches the themed box where the child is given an animation of three items that reflect the theme. For example: when you choose the Fruits themed box three fruits appear. The child touches each fruit and the narrator names the fruit. Then the narrator asks the child to touch the fruit that he names. The problem is that Toddlers do not just touch once and wait for the narrator to speak before touching another fruit. It ends up sounding like a rap song and even when the child touches the correct item, there is such a lag from all the repeats that the child is confused and gets frustrated. This is the structure for every theme, of which I think there are about 9.
Has good illustrations, my daughter loves them
I got this to play with my grandson and it was a hit. He is starting to recognize the animals and thanks to this app he’s enjoying all the cute moving pictures. One suggestion is to include animal sounds too.
Educational and fun game adapted for 18 months+ Touch and learn the names of the animals, fruits, vegetables, planets, vehicles and much more. Play a...
| Name | Price | Type |
|---|---|---|
| Monthly Subscription | $0.99 | Monthly |
| Yearly subscription | $9.99 | Yearly |