Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Hung Do · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
On my screen, a hint came up - Got something in your eye? Dip your face into a bowl of ….. So since I didn’t know what the rest of the hint was, I tapped on it. IT DIDN’T BRING UP THAT HINT. It brought up a DIFFERENT unrelated one. And their “app support” just takes you to their facebook page. What good is tapping on a notification, if it DOESN’T bring up THAT notification???? I have tried using the app again and again, and every single time a hint comes up that I’m interested in, I will tap on that hint, and then it will bring up the bring hacks screen, and then I have to hit continue. At that point, it will bring up an old hint that I have seen at least a dozen or more times by now. I actually did rate that end at one point, but it doesn’t do any good because the same old stupid hint that I’ve seen a bunch of times keeps showing up. THIS IS THE MOST USELESS APP I’VE EVER SEEN. Also, don’t bother clicking on App Support, because if you try to send a message via their facebook page that comes up, IT DOES NOT SEND.
I downloaded this app as part of a free premium offer. I ended up deleting it almost immediately due to the incessant ads during the onboarding (every 30 seconds) and then the microlearning hacks were so ridiculously generic as to not be helpful. Two examples, “if you want to play retro games search for emulators.” That doesn’t help anyone. And another “smelling hand sanitizer can relieve nausea” again, everyone knows this. The poor quality tips combined with a very frustrating onboarding process caused me to delete it almost immediately even though I had the benefit of a free premium account. Even then it wasn’t worth the space on my phone.
I greatly enjoy and am in complete awe when I receive something as simple as an email. I previously downloaded the app, however I wasn’t aware that unless I was going to subscribe for a monetary value (NOT OUTRAGEOUSLY PRICED) , so I just have to continue enjoying and learning new life hacks via email, just until I am able to afford the subscription fee.
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