Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bugrahan Bayraktaroglu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is not like any other mobile game, THERES NO ADDS. This make the game 10/10 most mobile games have adds, but not this one! Amazing game 10/10.
The glaive and frost towers are pretty much useless. The frost tower gives half the enemies a speed boost for some reason. And your guy attacks random enemies and not the one closest to you. It is impossible to dodge because you can never create a path. These things need to be changed.
Build various towers and upgrade your hero. Defeat all incoming enemies and be the last one standing. Unlock new spells and discover new towers to gai...