Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pendigital Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Well I downloaded this app to find dog friendly beaches, but when I selected a beach & tapped the pin all I got was information telling me I’d have to upgrade to actually get any information I wanted, obviously this was at a cost..?
Found this really useful when travelling round Devon and Cornwall as have a dog and wanted to know restrictions. It’s also good to help to find a sheltered beach after checking wind direction. Would recommend!
Make the most of Devon and Cornwall’s beaches… there are hundreds of them. We have curated more than 240 beaches for you to explore. Use our powerful...