Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Leticia Vila · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First the good: I wanted a little quiz game that gives you a tile with an element, and asks you to drag it to its spot on the Table. This is the ONLY one I found that does that. Hurrah! Now the bad: why on earth did the developer choose to present the Periodic Table in portrait orientation (I’m on an iPad) instead of its natural aspect for its shape, which is landscape? This forces you to scroll side to side to see the whole thing. Worse, when it starts out, it presents an element tile, and the instinct is to try to slide it to its proper place (exactly as the instruction says!). But it won’t move! Took me awhile to realize I had to DISMISS the tile, and then POINT to its spot on the table. Very non intuitive. Also, when I went into Settings, the app hung up and I had to force quit. (I’m on a 9th generation iPad, if it helps debug.)
The atomic numbers, weights, symbols, and names of all 118 chemical elements can be studied for free using this app The game language can easily be ch...