Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jamie Uttariello · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The idea behind developing this app was great. People who’d love to learn more vocabulary would likely prefer it. But most part of the app doesn’t work. I created folders in the My Word List. They didn’t appear first. Then later I saw all. Then I tried to delete all except 2. None of them can be deleted. It is funny. I saved words in the folders. I can’t see them now. All blank folders. I really want this app to work great. I tried to go for subscription, it just tries like forever. Nothing happens. Is this even an legit app?
My Vocabulary is an ad-free dictionary app with a simple user interface, allowing you to quickly search for words and add them to lists you create. Or...