Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Srikar Annamaneni · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Cove is truly an awesome app. Coming out of state from Alabama to Texas A&M, I didn’t know how to get connected and find out what events were going on throughout the semesters. There are so many different organizations and so many different events that it is hard to keep track of them. However, cove solved that problem and allowed me to see what events were coming up, what the prices looked like, the date and time of said event, and allowed me to plan ahead to the ones I actually wanted to attend.
As someone new to campus, this app has, by far, been the best resource for connecting with others. Before Cove, it was difficult to find out what events were occurring on campus, due to the fact that organizations and departments all use different communication platforms to announce their activities. But Cove provides information for all of the various events happening in one easily accessible and navigable place. I absolutely love this app!
Before I got this app, I would have a hard time finding out what events were happening on campus but now, it’s super accessible. It’s pretty useful for when you’re new to campus and need to put yourself out there to make friends. I go to a school where most people make friends at sororities or spirit group but sometimes you can’t do that. Plus, if you’re in a newspaper organization, it’s nice too. I highly recommend!
Cove is an app that revolutionizes event sharing on campuses. Gone are the days of paper flyers and unpredictable word of mouth. Now, students can bro...