Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OnePercent · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Yet another app that will not move forward without collecting location data. Even though it says “data not collected” it wants my location. Location is not necessary to give me the weather in my city. Giving the weather for a specific location is not possible. Weather data does not work that way.
Weather+ is an advanced alternative to the Built-In Weather App in iOS. Weather+ provides live weather updates with detailed weather reports of any p...