Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tamara Dudarenko · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Misleading. Purchased app for down detector. It was advertised, but not included. Instead I only have access to Site Checker, which I have no need for.
They clearly took a very similar icon to down detector. It is not down detector, so do not buy this if you’re looking to detect if your favorite game or something is down
Site checker
Site Checker — a set of web tool utilities for monitoring the stability of your WiFi and mobile data connection. This application has a built-in HTTP...