Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Svyatoslav Fedoriv · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Reminded me about Slay the Spire
Fun and addicting just once you reach the end of world 5, that’s it. No end credits, no level up, just the world 5 screen with no continuation. Only took maybe 4 hours gameplay at the most to complete it.
Become a hero and complete the Epic Quest! Choose your own path! Walk through green field, dark forest and dungeon! Encounter monsters, collect money...