Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dotsoft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There isn’t a clear way to navigate the app. Best option is to use QR code at each site. Then it takes 3 clicks to get to each audio. Then each audio is 2-3+ minutes with no fast forward option. Needs a complete rewrite
Functional but takes a bit to figure it out. For a free tour it’s fantastic. Recommend using a route and following it. Otherwise, some signs are missing QR codes and hard to find in the app. Select “Main procession of visitors to the Palace of Knossos” and it makes sense. I really like the audio so you can look and listen.
The idea is walk the Knossos Palace grounds and the app provides historical context. The app, however, consistently crashed and wouldn’t play the audio when it couldn’t connect to location awareness.
Application for Digital Guided tour for the routes network of the Heraklion Regional Unit The application integrates and offers digital content to vi...