Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ngoc Pham Thi · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The outfits are okay, but there are simply too many ads. I was actually willing to pay to remove them, but the “ad-free” option is a weekly subscription and I’m not doing that. I hate greed and I hate constant ads.
Wish there were less ads
I love the game but there aren’t any race options. You can only be white. You can change your hair and all, but I don’t think it’s setting a good precedent for young girls. Maybe they’ll think the only supermodels are white. It’s not that hard to add some skin color options for gameplay.
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| Name | Price | Type |
|---|---|---|
| SPECIAL PACK | $0.99 | One-time |
| Gems | $1.99 | One-time |
| Money | $1.99 | One-time |
| Premium Content Weekly | $2.49 | Weekly |
| Stack of gems | $4.99 | One-time |
| Stack of money | $4.99 | One-time |
| Bag of money | $19.99 | One-time |
| Bag of gems | $19.99 | One-time |
| Barrow of money | $49.99 | One-time |
| Mountain of money | $99.99 | One-time |