Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Larry Damman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was quick to pick up, and works reliably on iOS (where the official Vex scoring app rarely works without uninstalling and reinstalling). Slider interface for each zone and tapping on the contact zones was intuitive and made for quick scoring. Also, support for Dark Mode is a huge bonus!
This app is a handy little calculator for the elementary/middle school VEX IQ Challenge game Slapshot. Simply adjust the sliders in each zone and hig...