Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Catherine Lewis · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
My first attempt failed right at the start, so I backed out and tried again. And then I repeated this tight circle at least 3 more times. For some odd reason I was stuck because I was not seeing the IOS app setting option to grant Local Network access. I unplugged the SmatPlug, closed the app on my phone and made a cup of coffee. Two minutes later, I launched the app and began following the instructions again. This time everything worked exactly as written. Of course the slide switch granting Local Network access had magically appeared while my coffee was brewing. Adding the second SmartPlug was even faster because this app copied over my 20-number WiFi password from the first plug. Not all developers are so kind. I especially like that the tripped notifications list the device names instead of forcing you to open the app to figure out what’s wrong. And the ability to schedule Do-Not-Disturb periods is a great option.
We have a freezer full of breast milk and my wife will murder me if the power goes out and it all goes bad. I bought this set up and tested it and we received both email and text messages within 5 minutes when the plug was disconnected. I'll continue to test it but so far it's exactly what we're looking for. The setup requires both a mobile app and desktop/laptop log in to work well.
Took a lot of work (and patience) to set up.
Using the GFI Notify software and hardware bundle, power outage to any monitored circuit will be detected. Notifications are sent to up to three cont...