Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Galip Kochan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is clearly an issue when you should rate the app after using it, not before you use it. What is the purpose of trying out the app when you have to pay first? Think of it as throwing your money away when you pay for it and after using it only to experience problems with it. I had numerous problems because after I paid for it expecting it to work when it eventually ended up not working at all or when it expectedly caused problems with my phone! I want to try it out as a trial run before I make my decision to pay for it so I can see how well the app works for my iPhone. I do have problems when purchasing an app with my credit card only after purchasing it and experiencing like constant crashes or service disruptions where I had to remove the app and ask for a refund.
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