Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗XiaoLei Li · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When multiple sounds are playing there will be pauses/total volume drop of one or both of the sounds. eg If “rain on tent” is playing alone, it’s fine. If paired with “thunder” (or anything else) there will be a silence/pause in the rain loop starting about 20 seconds in to playing and randomly happen after. I gave up trying to time it. Sometimes both sounds will drop off resulting in complete silence. Bummer because otherwise this was exactly what I was looking to buy.
I love this app, particularly the sleep sounds, I fall asleep a lot faster.
Green & Brown Noise Sleep is designed to help you fall asleep faster, stay asleep longer, and focus better during the day. Unlike white noise, green...