Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗涛 吴 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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I am not the kind of person that demands everything to be given for free. I really wanted to give this program a shot but unfortunately the free trial ended before I had been able to judge whether or not it is worth my time. it’s a shame because I could definitely see some uses for a program like this. i’m just not willing to spend money until I know it will work and I was only able to run two experiments. The result of which did not tell me much.
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