Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗B-Tech Distribution, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought the GMRS-PRO after watching a review that was gushing over how cool it was that you could throw this radio in your backpack and ignore it because of the app and its ability to control the radio over Bluetooth. But the iOS version lacks the ability to transmit or receive audio through the app. I could pair a Bluetooth headset to the radio but then how would I use the PTT from something like a pair of AirPods? VOX? I haven’t found a VOX setting anywhere in the radio. Not that I would use VOX cause it’s an easy way to hog a channel and never hear what your buddy is trying to say to you. Also, this radio has an incredible tone scanning ability (much better than the TD-H8, which makes sense given the price difference) which can only be activated from the radio. It’d be very nice to get that feature in the app.
I’m an IT guy and know how most things get done. The app should be accompanied by a manual that is a step by step how to. I’ve had to fiddle with it to guess how to get things the way I want. For example, no where are you told how to get the radio to send a text message. The manual says you can, but not how. Also, no where are you told you must program a button to initiate a call tone. Also, Btech tech support emails will only refer you to a page in the manual that says something can be done, but not how to get it done, or whether a menu image is on the radio or the app.
I tested out this app on my iPhone, and found out that this app is not very accessible with voiceover on the iPhone. Until this app gets updated and is accessible for VoiceOver users for iPhone, I will not buy this radio and waste my money, just to test it out and find out that it’s not accessible to do the pairing process since this app is not really accessible. I will also make sure the other people who are blind or visually impaired like myself, will know about this as well, that this app is not very accessible.
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