Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Iqra Naseem · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is not anything as described! The fairies and the unicorns don’t look anything like the photos, you have no free camera, the controls are horrible, the levels are really hard to complete, there are hardly any nice unicorns to choose from, and I also lost interest in it about two minutes after I started! Oh, and to top it all off, it lags, too, which is actually making the gameplay a whole lot harder to enjoy! I am just very disappointed in this! It’s definitely not what I was hoping for, that’s for sure!
so I’m a unicorn mermaid girl and I downloaded this but THIS GAME IS BAD SO BYE”shimmer is a bad”
I love the game
Take flight into a magical fantasy world where unicorns, pegasus, and enchanted creatures roam free. You are the chosen unicorn, born with wings of li...