Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗nakamura motoki · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
if-thenプランニングとは、「もしAをしたら、Bをする」という簡単なルールを、あらかじめ決めておくことで、目標達成率を上げる事が出来る心理テクニックです。 例えば、「お昼ご飯を食べる時は、必ずサラダも食べる」「仕事から帰ったら、腕立て伏せを10回する」「イスから立ち上がったら、スクワットをする」...