Honor of Kings

Level Infinite · iOS

Honor of Kings

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Honor of Kings promotional image

Screenshots

Honor of Kings screenshot 1Honor of Kings screenshot 2Honor of Kings screenshot 3Honor of Kings screenshot 4Honor of Kings screenshot 5Honor of Kings screenshot 6Honor of Kings screenshot 7Honor of Kings screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Honor of Kings Make?

Monthly Revenue
$1.0M
Annualized estimate
$12.0M
Per Download
$10.00

Platform Performance

🍎iOS
Revenue
$1.0M
Downloads
100.0K
Rating
4.6 (38,483)

Rating Distribution

4.6
★★★★★
38,483 reviews
5
7%
4
1%
3
2%
2
5%
1
85%

Top Countries

🇵🇭 PH🇺🇸 US🇮🇩 ID
Reviews (3)
★★★★TheyDeleteComments7/16/2025
Great Game

Great Graphics Great Character Design. But Awful Server Ping. Awful Targeting System. Horrible Hero Balance. Ranking Grade Makes No Sense. Towers Worthless even when there’s only two. They should take half health first shot then do more damage it’s a towers for a reason. I went 9-3-3 got A my teammate goes 7-6-11 and you’re telling me that’s S Rank.?Money Grab instead of giving you a certain amount of currency that’s needed for exclusive skins, they leave it up to chance where you can only get a good amount of the currency needed or get a low amount of currency needed. Shouldn’t have to spend 40 bucks to get an exclusive skins because I get a lower amount because of “luck”. Another problem is this game is stun central. Seems like majority of characters have a stuns which makes the game dull. Or you get frozen into place. Which I get it there should be an ability like that but for 3-4 seconds is way to long. And all the stuns and frozen skills should have the same amount of 2 seconds or less. Peaceful Fist needs to be NERFED he literally was getting attacked by two of us and of course I’m using musashi again worthless musashi and he has less then half a bar of health and I have full even use my ult but his shield saves him? Like are you people even trying to balance your game?? WOULD LOVE TO GIVE 5 STARS BUT I CANT CAUSE THERE ARE TO MANY PROBLEMS.

☆☆☆☆PichuCats7/7/2025
Has some good but matchmaking is horrendous.

So when I began the game it was great. Mostly placed in matches against bots in order to get a hang of the ropes. However after silver that’s when things took a strange turn. I was consistently getting matched in teams full of bots. I know they were bots because they would walk around in circles. There’s no way I could solo, as jungle and farming are very crucial to the game. I know I’m not a bad player, in league of legends wild rift I have reached emerald and I didn’t start losing in wild rift till I hit gold and that was uncommon. Losing at silver on a game that is arguable less tedious than WR is absurd. I really enjoyed the game with its characters and I love the Chinese lore, however this matchmaking system has left a sour taste. I don’t even want to touch the game anymore, it was so humiliating to run around trying to micromanage my whole team’s lanes while the opposite team rammed through them like butter. Let me say this, there should be NO SCENARIO in a MOBA game that real people should be teamed up with bots. It doesn’t matter if the person has to wait, there should be NO SCENARIO in which that should be the case. Allow people to get teamed up with real humans. There’s nothing that makes someone lose motivation faster for a game than unfair matchmaking.

★★★★★Zeotakun2/11/2025
Subjectively better than MLBB, but more difficult

I downloaded this after ML got banned. I typically play at a MG~MH level, 65% WR~, just got the rank for the first time in S35 after a several year hiatus since like S16 lol. I played PC league for several years, but quit because that game is awful and so is the player base. I’m ngl, after downloading this game, I was skeptical. I just wanted a fun moba to play on mobile. The game does lack players, as up to diamond it’s almost all bots, but they’re relatively challenging. The game is much more complex than ML, maybe 2x harder, but still significantly easier than say LOL or WR. I think the best part is their prices, the skin costs and battle passes are super cheap. The battle pass is basically free, giving you a rebate for more than you bought it for. I know, I didn’t believe it. They also give you a ton of free characters and skins, all permanent for new players, or returning players. On top of that, you can do a trial for EVERY SINGLE skin for your first week or so I think, and 3 times daily in practice tool after that, so you can try all skins for free, unlike ML where they give you trials and they’re super mediocre and limited. ML is just not generous with its rewards. Of course I assume it’s because the player base is small and they’re trying to entice players, and that may change later unfortunately years down the line if the player count goes up, but as of right now I’m really liking this game. I only encourage you to NOT play this game if you like the simplicity of ML, and maybe the lower graphics since this game does run a bit hot. ML is simpler, so for casual people I think it’s totally fine to keep playing it. I’m currently Master 5, just started since ML got banned so it’s been maybe under a month? Anyways, give it a shot!

Version History (28)
11.4.1.16/16/2026
11.3.1.13/10/2026
11.2.1.112/15/2025
11.1.1.19/23/2025
10.5.1.97/31/2025
10.5.1.16/23/2025
10.4.1.14/30/2025
10.3.1.13/4/2025
10.2.1.11/8/2025
10.1.1.19/24/2024
Available In (109 Countries)
🇧🇷 Brazil🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇪 Ireland🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇮🇩 Indonesia🇮🇱 Israel🇲🇾 Malaysia🇵🇭 Philippines🇸🇬 Singapore🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇮🇳 India
Supported Languages (13)
ArabicEnglishFrenchGermanIndonesianJapaneseKoreanMalayPortugueseRussianChineseSpanishTurkish
App Details

Honor of Kings: The Ultimate 5v5 Hero Battle Game Honor of Kings International Edition, developed by Tencent Timi Studio and published by Level Inf...

iOS App ID
1619254071
Content Rating
13+
Min OS
12.0
Size
781.1 MB
In-App Purchases
Yes
Publisher
Level Infinite
Ch

In-App Purchases (10)

NamePriceType
23 Tokens$0.29One-time
Paid Event$0.29One-time
Auto-Renewing (Weekly)$0.79Weekly
80 Tokens$0.99One-time
WEEKLY CARD PLUS$2.39Weekly
240 Tokens$2.99One-time
400 Tokens$4.99One-time
800 Tokens$9.99One-time
1200 Tokens$14.99One-time
4000 Tokens$49.99One-time