Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Awais Haroon · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this app for my grandson. He spent 6 min with it and never made it to the actual game. It was all ads…
Opened the app after installing there were 2 ads covering the screen press play and got hit with a minute long ad instantly deleted the game
I thought this was a different game I played it it’s so bad graphics are terrible and you can’t even eat the sea creatures and ripoff of hungry sharks plus nothing like hungry sharks do not play saw 4 or 3 adds just when I got out of the main menu
Feed your fish and make her grow. The sharks and other fishes are eating the smaller fishes. Make your fish grow fatter and move to higher level. Ther...