Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Show Her Off Dance, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried multiple times to change the password but the system just keeps going in a circle and does not allow me to change the PW.
This app has several problems. First, the app is free and is not marked as having in-app purchases. This is false advertising as you have to order access to the content from their website. Second, this wasn’t intuitive to figure out directly from the app. It gives you log in options but no sign up options. I had to use their Help to figure it out. Seems shady to me. My guess is the reason you can’t actually purchase from the app is how they get away with not marking it as having “in-app purchases.”
Lots of fun. Probably saved my marriage.
Streaming access app for Date Night Dancing customers. Enjoy a fun & flirty date night dancing together right in your living room! No experience ne...